AvDG
Corporate design + website
Corporate design
Arjan van Dijk Groep (Oosterhout, NE).
Arjan van Dijk Groep is a Dutch event company, offering every aspect of the event: catering, entertainment, set-building, locations, etc. Clients such as: Disney, Cirque Du Soleil, Miele, Rabobank.
In 2007, Arjan van Dijk Groep was looking for a new way to communicate. They wanted to work with corporate drawings instead of digital photography. Emilie made the drawings. [see also: Drawer]
In the first phase, the following pieces were printed: businesscards, letter paper, administrative documents, covers, envelopes, postcards, invitations, programme books, several folders, an illustrated book, a quarterly magazine, an employers magazine and a website.
The challenge here was to present the craftsmanship of the watercolours in a fresh and contemporary way. Characteristics are the rigid grid with fragments of the drawings, the sans serif font Parisine and the paper folded in squares.
Thanks to Vincent van den Elshout (dqp)
Thanks to Roland Ernst (AvDG)
Thanks to the marketing-department of
Arjan van Dijk Groep.
DTP : Anouk Den Bieman / A17
Printing: Drukkerij Jansen (Gilzen)
Website programming: Aimfor (Rotterdam)
www.dqp.nuwww.arjanvandijk.nlwww.aimfor.nl